Specialist in geotargeting and data analysis

About me

Sebastian Schüler

I am a thought leader and a specialist in geotargeting and data analysis. With the help of state-of-the-art geoinformation software (GIS), I support my customers in all location and target group questions.

My core competence: Locating data and the associated spatial representation of market potential and target groups.

Graduate economist
Marketing consultant
Head of Marketing

Expansion ladder
Expansion consultant
Real estate agent (IHK)

"Every industry, every product, every target group is very special. That is why the dialog with you is my priority right from the start".

Career

My way so far

After successfully completing my studies in economics, I went to Florida in the USA, where I worked as a marketing consultant for the real estate company Century 21. At the end of 2006, I accepted the position of marketing director at HörGut GmbH in Krefeld.

2010 I was attracted to the vicinity of my hometown Witten. To Dortmund. There, as expansion manager, I was responsible for the development and optimization of the branch network of GEERS Hörakustik GmbH for Germany and Switzerland for 5 years.

During this time I was responsible for the opening of more than 250 new specialty stores, thus paving the way for the company to become the No. 1 in Germany.

Since 2015 I have been working as an independent expansion consultant for large and medium-sized chain stores, both nationally and internationally, as independent expansion consultant. My clients include companies such as Aldi, Matratzen Concord, GEERS-Gutes Hören, Holmes Place Health Clubs and the listed global corporation Sonova AG.

The constant contact and cooperation with real estate agents of all kinds, led me to train as a Real estate agent (IHK) in 2015.

Experience and Know-How

Thanks to my 15 years of experience in retail and my know-how in expansion, companies who are looking for the ideal location in times of omni-channel and e-commerce benefit from my consulting. In these times, every chain store company needs an optimal expansion strategy, followed by a professional implementation. I would like to support you in this.

My capacities

Expansion concepts
Market Analysis / Market Potential
Site evaluation / acquisition
Real estate search

Target group analysis
Potential analysis
Sales / turnover forecasts
Contract negotiations

From September 2019 to October 2020, you supported our company in the "Re-Branding" project as project manager and contributed significantly to its success. The project involved the structural redesign of approx. 260 specialist shops. All the tasks assigned to you, including the necessary development of uniform structures and processes, as well as the management of the general contractors and the supervision of the construction measures, were completed with great care and to my complete satisfaction. I would like to thank you again for this!

Andreas Schmidlechner

Managing Director / Sonova Retail Deutschland GmbH

Mr. Schüler was commissioned by us to analyse the German mattress market. The analysis prepared by Mr. Schüler exceeded our expectations. It gave us a holistic view of the actual potential of our locations. As a result, he has had a decisive influence on the company's future growth strategy.

Dario Marotta

Managing Director / Matratzen Concord

We would like to thank Mr. Schüler very much for the great cooperation. His expertise was a great asset for us. He has clearly exceeded our expectations. We are happy to recommend Mr. Schüler to any company looking for a highly professional expansion consultant and interim manager.

Doron Dickmann

CEO / Holmes Place Health Club Group

Mr. Schüler has become a trusted resource and partner from the moment he provided his consulting services to us in 2017. His enthusiasm for geotargeting-based analysis and his dedication to providing, identifying and pursuing growth opportunities as well as establishing sustainable expansion strategies in different countries around the world made the decision easy to engage him on a continuous basis.

Marc Zehnder

M&A Director / Sonova AG

Mr. Schüler turned out to be an extremely serious discussion partner in all aspects of "M&A". His experiences around the acquisition process are outstanding. His analyzes are professional, his expertise, dedication and collaborative style of work helped me to successfully complete the project.

Frank van der Vis

Former Investment Director / HAL Investments

With the help of your well-founded and competent specialist knowledge in the field of expansion and the insights into the analysis methods you used, you have managed to convey important teaching content to our students in a convincing and, above all, realistic manner. I would be happy to recommend your confident and at the same time very open and friendly way of imparting knowledge.

Univ. Prof. Dr. Jens Harbecke

Faculty of Economics and Society / University of Witten

As head of department, Mr. Schüler demonstrated great organisational talent and communicative strength in the realisation of the solutions he developed, so that innovations were very well received by management and colleagues. His strategic-conceptual way of thinking, combined with operational implementation strength and creative solution orientation, made him the ideal person for the position of Head of Department.

Gerhard Smit

Management Board / GEERS Hörakustik GmbH

Through your structured location search and acquisition of retail space for new openings and relocations, the necessary property checks and assessments, as well as your successful negotiations, you have been actively driving the development and implementation of our expansion strategy for many years.

Andreas Schmidlechner

Managing Director / Sonova Retail Deutschland GmbH

We were looking for a professional and experienced project manager for the structural redesign of over 500 branches within just one year. Mr. Schüler was the ideal person for this job. Using suitable tools and techniques, he created a quality standard that stabilised and significantly improved the processes, so that all project objectives were achieved.

Oliver Lux

Sales Manager / Matratzen Concord

"Expansion is not a gut decision. Expansion is precise analysis."

Get in touch

Free initial consultation

Are you looking for a strong partner for your expansion? I would be happy to visit you for a free and non-binding first consultation.

Sebastian Schüler
Witten an der Ruhr

Email

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Telephone
+49 2302 - 97 89 042

Mobile phone
+49 151 - 580 498 73